how to Increase Traffic on your Ecommerce Website?

Now that you have launched your E-commerce store, what next?
It is time to get clients come and buy the goods and services you are selling.
Are you still wondering what to do to get started?
This is the ultimate guide for you.

I. Making use of Search Engine Optimization (SEO)
Search Engine Optimization is a process by which you make your website get listed among the top 10 when a client searches products using Google.

1. Searching keyword
A customer looking for high heel women shoes, for example, will type this in Google. This is what is known as a keyword (what the customer is looking for)

2. Exposing the brand
Customers trust websites or brands that are listed among the top 10 in the Google search engine. In fact, very few or none will ever proceed to the second page.

3. Getting potential clients
If your E-commerce website is listed among the top 10 in the Google search engine, you will undoubtedly get lots of potential clients.
This is mainly because when a client searches a particular product and gets to your website first, there are high chances he will buy it from you.

II. Advertising using Google AdWords
SEO takes time to get a website listed among the top ten. In most cases, you have to wait for a few months.
Instead of waiting for months before this happens, you can invest a few bucks and advertise using Google AdWords. This will help you generate a substantial amount of traffic to your E-commerce website.

  • When a client is searching for a specific product using google, there are high chances that your website will appear top if you are using Google AdWords.
  • When using Google AdWords, you can make a decision on the monthly or daily budget that you can use, based on your current financial status.
  • You will only pay if someone clicks on your Ad.

III. Using Social Media
If you update your social media account regularly, this may upsurge your online exposure.
Additionally, consistently updating your social media account helps you create a quality back link.

  • Using social media, you can get clients who like the products and services you sell.
  • Updating your social media platform regularly helps in increasing your SEO ranking of multiple social.
  • If you are making use of multiple social media sites, you are attracting new customers using different modes.

IV. Developing quality content
1. The Content King
Before making any orders online, customers tend to do thorough research to understand the products they want to purchase.
Primarily, they read articles that are related to the product they are interested in.

  • Create a blog and start writing quality articles about the products and services you are offering.
  • If you are selling an oven, for example, writing multiple recipes you can prepare using an oven can convince prospective clients to purchase it.
  • Share the link to your blog on social media sites for maximum exposure.

2. Using Info graphics
Images will attract more users than meager plain texts.
Think of a topic that you are sure will attract clients’ attention and create a simple but eye-catching info graphic.

  • Most people hate reading long paragraphs online, but they tend to develop an interest in info graphics.
  • Creating beautiful info graphics will attract visitors to your site.
  • Share info graphics on your social media platforms.
  • If clients find the info graphics you create useful, they will share them through their social media sites.

3. Using video
You can create an explanation video or tutorial to help your clients understand everything about the product you are offering in your online store.

  • Think of s topic you feel your customers are interested in.Create a video with informative content.
  • Upload the video on YouTube and share it on social media sites to increase your SEO ranking.
  • If your video is of good quality, your clients will doubtlessly share it on their social media.

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